Mobile Website Design and Management

Do you have a mobile-optimized website? If you don’t, this should be your top priority for engaging mobile customers.  57% of users say they won’t recommend a business with a poorly-designed mobile site, and 40% have turned to a competitor’s site after a bad mobile experience1.  Your mobile site will differ from your desktop site not just because of the size of the device, but because the mobile context reveals a different mindset for your consumers.  Visitors to your mobile site may be at a different point of the purchase funnel.  How does your site appear to mobile users?  Are you making it easy for them to connect with you or putting obstacles between them and what they seek?

Successful businesses are now adopting this simple but revolutionary idea: design for mobile first. Rather than pegging mobile as the “third screen,” ESPN thinks of it as the “first screen2.”  Travel site Kayak.com redesigned their desktop website to mirror their mobile experience3 and early results show higher conversion rates and shorter completion times for a design focused on speed and ease-of-use.

Finally, make sure that when consumers type your URL into their mobile browser, your website recognizes they are on a mobile phone and redirects them to your mobile site. For example, when consumers enter http://saks.com into their mobile browser, Saks automatically redirects them to http://m.saks.com to provide a mobile optimized shopping experience.

The mobile website is the epicenter for all your marketing efforts: QR codes, coupons, social media, SMS (text) messaging, etc.  It all revolves around the mobile website being used to find and engage with your business.  Contact us to get started with one of our premium mobile website designs today!

 

Sources cited:

1  Compuware. “What Users Want from Mobile.” 2011.
http://www.gomez.com/resources/ whitepapers/survey-report-what-users-want-from-mobile/

2  Walsh, Mark. “ESPN Deems Mobile ‘First Screen.’”
http://www.mediapost.com/ publications/article/166622/espn-deems-mobile-first-screen.html?edition=42747
3  Duryee, Tricia. “Kayak’s Web Site Takes Its Influence From Mobile for Its Latest Design.”
http://allthingsd.com/20120130/ kayaks-web-site-gets-its-influence-from-mobile-for-its-latest-design/